Indian doctors bridge the digital divide with US peers
Use video calls, apps, e-mails and SMSs to treat patients
Chandigarh 10 February, 2016
Chandigarh doctors use technology to interact with patients. This is a paradigm shift from the earlier face-to-face interactions, considered as the only channel to meet the doctor. Now, technology is sharing patients’ pressure with doctors! According to a global survey done on the digital habits of doctors by healthcare solutions company, Indegene, doctors in India are using a mix of channels such as video calls, apps, emails, text messages etc. This is the reason why digitally savvy doctors in India have now further narrowed the technology usage gap with their US peers. As per Survey mentioned below, Chandigarh docs are too riding on the pace of US and China.
According to Dr. MS Dhillon, Head of Orthopaedics, PGI Chandigarh, “Our endeavor is to treat more and more patients and improve their health status. Technology-enabled channel, be it internet or mobile, helps us get information on new drugs, emerging treatment protocols etc. It helps us do our job more efficiently and yet keep ourselves abreast of global changes in the world of medicine. Moreover, technology helps our patients send their reports to using apps, emails etc.”
Doctors from Mohali Private Hospital also named Abbott, who had launched Knowledge Genie, a portal for doctors a few years ago. Knowledge Genie is a one-stop online repository for scientific education of healthcare professionals, also accessible through an android and iOS mobile app.
Doctors prefer specific time slots for information updation through various channels. While doctors in India (including Delhi, Chandigarh (45 doctors), Indore doctors) sacrifice their afternoon siesta (2:00 to 5:00 PM), morning and early noon hours are best for US doctors (11:00 AM to 2:00 PM). Apps usage amongst all channels was high amongst doctors in US and Indegene’s worldwide digital HCP Survey was done on a sample size of (1600+) doctors of which 85% doctors were in the ten years plus experience bracket and 67% doctors were domain specialists.
According to Gaurav Kapoor, EVP, Emerging Markets and Product Strategy, Indegene, “Doctors just don’t have the time for face-to-face meetings other than those for their patients. Tremendous focus on delivering better health outcomes leaves very little time to spend with pharma reps. In addition, physician access has changed and doctors expect a better digital experience.”
Mr. Bhasker Iyer, Vice President, Abbott India, said, “Abbott’s number 1 ranking in the HCPs’ Perception Score for digital engagement in India demonstrates the salience of our initiatives such as Knowledge Genie to further scientific education in interesting, user-friendly formats. Keen, actionable insights from our field teams have enabled us to adopt different digital channels for communication towards healthcare professionals in a clutter-breaking way.”